Oops! Something went wrong while submitting the form.
Munken Agenda 2023
Asymmetric typography
Grid system
Experimental typography
Set design
Grid system
Experimental typography
Set design
Munken Agenda is a promotional calendar for the prominent design paper producer Arctic Paper. Every year Arctic Paper collaborate with one of Europe's foremost design schools to develop a product which represent that school’s design heritage.
For 2023 my school, Forsbergs skola, was chosen. Myself and two other students designed this following concept and were chosen as the winners.
Art Direction: Oskar Holm, Joakim Eklöf
Design: Oskar Holm, Joakim Eklöf, William Hult
Photography: Joakim Eklöf
Client: Munken Paper
For 2023 my school, Forsbergs skola, was chosen. Myself and two other students designed this following concept and were chosen as the winners.
Art Direction: Oskar Holm, Joakim Eklöf
Design: Oskar Holm, Joakim Eklöf, William Hult
Photography: Joakim Eklöf
Client: Munken Paper
Theme
Asymmetric typography
Grid system
Experimental typography
Composition
Grid system
Experimental typography
Composition
The paper production industry has always had a strong relationship with book designers. Forsbergs skola has a long history in book design and typography and therefore we felt the urge to honour both our school as well as Arctic paper by making typography our main theme.
Typography and the grid system
Asymmetric typography
Grid system
Experimental typography
Composition
Grid system
Experimental typography
Composition
We studied the works of Emil Ruder, Armin Hofmann, Josef Müller-Brockmann, Jan Tschichold and Massimo Vignelli to understand the fundementals of grid systems and asymmetric typography.
We knew we would need to develop a versatile grid system. Not just for the straight up typography parts, we also needed to design a clear and functional calendar layout. The result will be explained further down.
For our body text we use Berling Antikva, a typeface developed between the years 1940-1951 by one of our school’s founders Karl-Erik Forsberg. As headlines we chose to use our typography teacher Marcus Gärde’s own typeface Nero Grotesk. This was the icing on the cake which made our theme go full circle.
We knew we would need to develop a versatile grid system. Not just for the straight up typography parts, we also needed to design a clear and functional calendar layout. The result will be explained further down.
For our body text we use Berling Antikva, a typeface developed between the years 1940-1951 by one of our school’s founders Karl-Erik Forsberg. As headlines we chose to use our typography teacher Marcus Gärde’s own typeface Nero Grotesk. This was the icing on the cake which made our theme go full circle.
Experimental typography
Asymmetric typography
Grid system
Experimental typography
Composition
Grid system
Experimental typography
Composition
To ad some personal flare into our concept we decided to incorporate illustrations playing with experimental typoraphy. Each illustration is based on a historically significant and well known typeface such as Futura, Univers, Garamond, Akzindenz Grotesk etc.
We started out creating our compositions digitally but realized soon we wanted something different. By stepping away from our screens and putting our illustrations in an analog environment we started to evolve our concept. We worked with with our hands, different materials and lighting to ad analog distortion to our compositions.
The following illustrations are all photographs.
We started out creating our compositions digitally but realized soon we wanted something different. By stepping away from our screens and putting our illustrations in an analog environment we started to evolve our concept. We worked with with our hands, different materials and lighting to ad analog distortion to our compositions.
The following illustrations are all photographs.
Structure and colors
Asymmetric typography
Grid system
Experimental typography
Composition
Grid system
Experimental typography
Composition
The grid I developed is a 6x8 cell layout. This makes it devidable and enables it being used as a 6, 3 or 2 column layout. The hight of eight cells enbles seven rows of days to be placed evenly as a vertical list under one row of information. The monospace numbers of Nero Grotesk prooved to be very useful in creating a homogeneous pillar of dates.
Each month has its own color which is present in each months typographical illustration as well as weekly calendar spread.
The colored mark on the top right of the weekly spread is followed by (right to left) week, month and finally year. This will be the first thing you see while browsing the calendar looking for the right date.
Each month has its own color which is present in each months typographical illustration as well as weekly calendar spread.
The colored mark on the top right of the weekly spread is followed by (right to left) week, month and finally year. This will be the first thing you see while browsing the calendar looking for the right date.
